Before creating the Ad we will discuss with the clients and understand the product, industry, clients, target audience and more. Based on the inputs we come out with the list of keywords that will perform exceedingly well for the campaign.
As a regular process we do a study on what competitors are doing in the online advertising space. We also find out which keywords they are working on their ads and so on. In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. All of this combined with our expert keyword insights allow us to develop a result oriented digital strategy!
Every Google Adwords Campaign will be divided into specific Ad groups. In order to optimize it in the best possible way based on the industry, geographical location, demography, product categories and more.
After thorough research on your keywords we develop the best text ads for your campaign. We deliver the best text content that will get more impressions and clicks and we also include Ad extensions, site links, call outs and so on.
We also design display Ads of various sizes required for different websites. Our team of designers will use the client’s colour themes and convey the same message that is conveyed in other mediums so that there is uniformity in all the mediums. We are also happy work with clients who have their own in house designers who work on the display Ads. In those cases we limit ourselves with providing with inputs and selection of websites and keywords for which these ads have to be shown.
Another key thing which we do is adjusting the bid according to the client’s requirement. We do a basic study of the bids that is prevailing for the keywords in that industry. Based on our study, we give recommendations to clients on the bid strategy. We also do the necessary adjustments in the bid based on the results during a campaign.
Landing page optimization is very crucial for a successful digital campaign. Based on our experience, we provide valuable suggestion to our clients on the structure, design and content of a landing page. We strongly believe that a better landing page can fetch quality score to your ads resulting in more conversions.
We also use Remarketing strategies for clients to bring back their customers back. These are customers who have shown interest in the product but have not converted for some reason or other. It is at this point we do remarketing to these customers to convert them as a paid customer.
Campaign management takes lot of time and effort for business owners and marketers. We help our clients on a monthly, weekly, or daily basis, in optimizing your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
Any campaign will be a failure if we do not get the required reports to analyze. We make sure in sending weekly/monthly reports to our clients with our inputs on how the campaign is performing. Our reports will have details of the campaign in detail right from which adgroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
Face book advertising is another area where businesses get quality leads. We provide the required inputs in setting up a Face book Campaign and run the campaign successfully. We can guide you on which kind of action items will fetch results in your campaign. We can also help you with what kind of video Ads/image ads/text ads will work for your brand. You can access our Detailed Social Media Marketing plan here.
Every product, brand, industry, or campaign is unique. We work with you closely to make sure you achieve your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs. Whether your conversion is a sale, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver the set objectives.
If your main objective is to increase the brand awareness to your target audience, we can do that as well.
Search Engine Marketing (SEM) is an option through which businesses can advertise in the online space. SEM is commonly associated with Google Adwords(now it is renamed as Google Ads). But now Facebook, Linked In advertising also has gained momentum in the SEM space. SEM can also be called as Pay-per-click (PPC) advertising.
As a company or as an advertiser if you want to showcase your brand in the online space through paid means, then you should go for SEM services. Lot of people has the confusion between SEO and SEM. To put it into simple terms, if you pay a fee to Google, bing, yahoo to show up your advertisements then it will come under SEM. On the other hand, if your brand appears on the first page organically without any payment then it can be called as SEO.
Search Engine Marketing (SEM) is one of the ways to reach your target audience on the online space.
You need a comprehensive digital customer acquisition strategy using the insights generated from our Strategy
You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.
We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.