We discuss with you and understand your requirements and then set your SEO objectives and develop strategy with you. If you have an in-house marketing team, then we can provide the required support and guidance to attain your overall business objective. On the other hand, if you do not have a dedicated marketing team, no worries we can do it for you.
We thoroughly do a market research about your business and the keywords that are dominant in your business. Based on the research, we come out with realistic projections and forecasts of what we can achieve in your market. We make sure we do not make unrealistic estimations and promises.
We also take a note of your competitors who are in the online space. We thoroughly analyze their website and understand what kind of SEO efforts they have done. Based on that study, we will be planning our strategy that will be more effective. We also closely monitor what they do on a regular basis.
We do a proper SEO audit of your website using world class SEO tools. After auditing the website, we come out with reports and analysis. These reports will serve as a guide on what factors are critical and what are less critical for betterment of your website. Based on these reports we can plan our SEO efforts.
We do Onsite SEO based on your website’s structure and provide recommendations as required by the search engine algorithms. We also work in details right from page title, description, Meta tags, heading tags, internal links, external links, image alt tags, video tags and so on. We also optimize each and every page based on the targeted keywords.
Our SEO strategy also involves link building through organic way. We encourage other websites and individuals to share your link in their websites. Conscious effort is made from our end to deliver quality content which ensures we get good organic quality back links for your website. Back links still plays an important role in SEO.
We have our own team of content developers from various industries who write quality content for clients. Content is the king in SEO. Our content development team first identifies the most trending topics and then develops content after thorough research in that segment and then delivers original content. After the first level of development is done, our editing team will correct it and publishes the final content.
We also develop video content for our clients to promote their upcoming events, launches, promotions and so on. Our video content will focus and cater to the audience of Facebook and YouTube. We develop concepts and use stock or client’s existing videos for online promotion. If required we can also coordinate with third party media agencies to produce new videos.
Digital PR is yet another service we can do for our clients. We have partnerships with leading bloggers, publishers, journalists and influencers from various industries. We help our clients to deliver the content in the right channel to get the expected reach. This ensures more traffic to your website.
Our in house creative designers have the capability to create informative and attractive infographics in any industry. We constantly search for important statistics and data in different industries. From that information, we develop customized stunning infographic visuals which will make the viewer to share it to others.
Social Media is another important space where a brand is built. We make sure we build the right kind of image for a brand through user engagement. We plan social media strategies aligned with the other marketing activities so that everywhere the same message is delivered. Our social engagement activities will make your audience to be your brand ambassadors.
We regularly monitor and analyze the progress of our SEO efforts and send weekly, monthly reports to our clients so that they are aware of the happenings. Through our regular analysis and reports we are able to do the required changes in our SEO strategy wherever necessary. Our transparent reporting system gives lot of confidence to our clients to stay with us forever.
Search Engine Optimization (SEO) is a process through which a website can increase the quantity and quality of their web traffic in an organic way. For those who are new to SEO, it is important to understand few terminologies. You can refer the full list of SEO Glossary here.
To understand it better, we need to go deep into it to know, what is organic web traffic? What is quality and quantity web traffic? Let’s see it one by one
Organic Web Traffic: When you go and search something on the web say on “Google Search” or on “Bing Search” you will get a list of website links. Out of the list whichever got listed on its own as highlighted in the image are called as “Organic Web Traffic”. Apart from that there will also be some more list of website links with a small text mentioned as “Ad” as shown in the image below. These websites that are shown as “Ad” are called as paid web traffic or paid advertising.
Quality of traffic: When you are working on a website content make sure you only have content that are relevant to your website. Otherwise you will be attracting lot of visitors who are not relevant to your business. For example, if you are selling furniture, your website should contain only information related to furniture. If your website has information about computers, then you will be getting people to your website searching about computers. Even though your website may bring more visitors but that is not quality traffic. To bring quality traffic your website must contain content that are relevant to your business.
Quantity of traffic: Quantity of traffic refers to the number of people visiting your website. In general, more the traffic, more the results. To be more precise, more the quality traffic more the quality results. If you have more relevant people visiting your website then it will fetch you more results.
Search engine optimization (SEO) is the practice of website optimization through which a website can perform better than other websites in the same field or industry. SEO is like advertising that you do in mediums like newspaper, magazine, radio, television etc. but the only difference is you do not have to pay anything for it. Your business or your brand will have more visibility if you rank high in your SEO efforts.
After the revolutionary invention of smart phones with net connectivity businesses and advertisers have started looking into the online space more seriously. Since people spend more time on mobile than on any medium, it has become more important for brands to make their presence felt in the online space.
SEO is one way through which even a small company can compete with a giant corporation to a certain extent which is highly impossible through other paid mediums. In other words, SEO has brought lot of equality in the online space. This has given lot of confidence for smaller businesses especially start ups to get noticed by their target audience in a faster way.
As a normal person when you browse websites through search queries, we generally get the kind of results that we are looking for through search engines like Google, Yahoo!, Bing or any other search engine. You will start clicking all the links that are relevant to our search and get the information that we are searching for. You need not worry about how the search engines display the results that we are expecting. But when you are doing SEO you need to understand how these search engines operates and work on your website accordingly.
This is how it works: All the search engines mentioned above have a crawler which goes out and gets all the information on the internet. They analyze all the results that are relevant to the search query and they filter the results based on the algorithm that is followed by each search engine. There are many factors taken into consideration by these search engines. The search engines change these factors from time to time so that website developers do not influence the search engines artificially to show up their websites ahead of others. However search engines accept websites that work on their content in ethical way.
Even though these search engines do not recommend any particular way to optimize website, SEO experts in the field have their own ways of cracking the website optimization formula. Here’s a pool of SEO experts that have ranked some of the factors that are important for better search rankings.
- Domain authority
- User traffic query data
- Domain level brand features
- Back links
- Social metrics
- Fresh content
If you are in business and would like to reach wider audience on the World Wide Web then SEO can do it for you. In general, any size be it small, medium or big companies will go for SEO. The basic thing required for a business to be discovered on the internet is to have their own website. There are lots of small companies who are in the online space through social media platform like Facebook, through e commerce portals, classifieds portals etc. Even though it may fetch response for your business, it will not last for long till you have your website.
To be honest, you should go for SEO the moment you feel your target audiences are in the online space to take their purchasing decision. As a business owner it is important to have your presence felt both online and offline. Generally SEO will compliment your offline marketing efforts and can also generate new business on its own.
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